Hilda is an award-winning entrepreneur and author. She has more than 15 years of entrepreneurship experience in Fintech and working with multinationals supply chain firms like Coca-Cola to develop innovations across Africa. She is a unique forerunner in many ways, including the fact that her first tech start-up was the first recorded multi-million dollar exit in the Kenya ecosystem – way back in 2015. This exit catapulted the ecosystem as entrepreneurs and techies saw what was possible. She is currently the Founder & CEO of Pezesha, a holistic digital financial infrastructure powering working capital and credit scoring to SMEs and institutions across Africa. Pezesha is using more than 100 million points of data, and has disbursed over 300,000 SME loans. She has been profiled by Bloomberg as one of the Bloomberg LP New Economy Catalysts in 2023. Most recently in early 2024, she was awarded the winner of the Tech & Innovation by Forbes Woman Africa. She is also the newly appointed UN (United Nations) UNCTAD, – eTrade for Women Advocate for English-speaking, Africa region 2024-2025.
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