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Alexander Osinga

CEO, Greenspoon Kenya

Greenspoon is Kenya’s online supermarket for honestly delicious products. We bring the crème de la crème of delicious, healthy and fresh food to our customers, without one step out of the door. Because we focus on quality and technology, we have less waste than traditional brick & mortar supermarkets and for that reason we are faster and affordable. We are a fast-growing company with a strong focus on people, planet & profit – we are B-Corp certified.

Since I joined in 2021, Greenspoon has grown 400%+ in less than 2 years. We are one of the few ecommerce companies in Africa that are (almost) breakeven. Customers rate us 8.9 out of 10 over the past year. We are raising equity at this moment – reach out if you want to become an investor in Greenspoon!

Greenspoon is backed by a consortium of private investors from the Netherlands, led by The Blue Link (with investments in Highlands, Bio Food Products, Maxim (Pakistan) and ProFarm (Pakistan)). As a CEO I am a shareholder in Greenspoon and I am in charge of Operations (Finance, HR, Logistics, Warehousing, Procurement). Together with the management team, I am in charge of the rapid expansion of Greenspoon in Kenya and beyond.